The Digital Marketing and Communications Manager will be the subject matter expert for Partner and Internal Communications for the GTM Team as well as the subject matter expert for Digital Marketing campaigns and programs. He/she will be the key owner and driver of all partner communications engines such as Partner Hubs, Partner Newsletters, Partner Email Communications, and MPN Portal.
DUTIES AND RESPONSIBILITIES:
• Develop an overall Internal and Partner Communication Strategy by re-evaluating both internal and external communications strategy in APAC, whether there is a need to add more initiatives and see if there are other better channels to do partner communications.
• Increase the awareness and engagement on Partner Websites in APAC by collaborating with the PMAs, PCMMs, and digital marketing agencies to come up with initiatives that will drive value in these Partner Websites.
• Curate and Deploy Partner and Internal Communications by owning and creating the Internal GTM newsletter, monthly Partner Newsletter and working with PMAs in creating and landing partner communications for key campaigns and programs.
• Become the subject matter expert on email communication deploymentby providing insights to key stakeholders regarding the process, best practices and SLAs of email deployment.
• Lead the Digital Marketing Execution Framework of the Client’s Partner Ecosystem by creating a scalable model for partners to execute effective and efficient digital marketing campaigns through a centralized agency model/marketing concierge of vetted digital marketing agencies across APAC. Work with the PMAs and key partners in executing campaigns with our agencies.
• Own Digital Marketing Readiness by creating and curating digital marketing content for partners to constantly be enabled on digital marketing. Work with PMAs and PCMMs in landing these readiness contents and materials.
- Bachelor’s degree holder
- with relevant experience from a shared service/BPO/IT industry
- excellent communications skills
- amenable to work in Ortigas